The numbers so far.
Every figure comes straight from Meta, the platform that runs your Facebook and Instagram ads. The board refreshes every morning.
Times shown
118,307
Facebook and Instagram, since Aug 29
Accounts reached
76,857
Different people who saw CMD
Link clicks
8,028
To your website and your Amazon listings
Clicks to Amazon
6,391
Since the Amazon campaign went live Sep 29
Cost per Amazon click
13¢
To put a shopper on your listing
Click to Amazon rate
8.3%
Of every time an Amazon ad was shown
Video plays
49,324
10,102 watched 15 seconds or to the end
Website visits
1,501
From the website campaigns, Aug 29 to Sep 16
How the Amazon campaign works.
1The adFacebook or Instagram, one of 36 ads across five audiences
2The linkEvery ad carries an Amazon Attribution link
3AmazonStraight to your product listing, ready to buy
4The reportAmazon reports page views, add to carts and sales per audience
5The bonusBrand Referral Bonus credits about 10% of those sales back on your fees
Lauren's videos land on the oval ring, the studs or the round ring listing, matched to each audience
Ring graphics land on the round or the oval ring listing
Stud graphics land on the stud earrings listing
By audience.
Five audiences, each with its own budget. Click rate is clicks to Amazon divided by times shown.
| Audience | Spend | Times shown | Clicks to Amazon | Click rate | Per click |
|---|---|---|---|---|---|
| Warm and lookalikesPeople who know CMD, plus 1% lookalikes | $227.19 | 20,557 | 2,097 | 10.2% | 11¢ |
| Treat herselfWomen 25 to 60 who love jewelry | $224.80 | 20,128 | 1,612 | 8.0% | 14¢ |
| Ring shoppersWomen 25 to 54, rings and weddings | $233.59 | 23,350 | 1,742 | 7.5% | 13¢ |
| Gift giversMen 30 to 65, gifts and jewelry | $70.03 | 7,630 | 444 | 5.8% | 16¢ |
| ProposalMen 24 to 45, engagement interests | $70.28 | 5,582 | 496 | 8.9% | 14¢ |
| All five audiences | $825.89 | 77,247 | 6,391 | 8.3% | 13¢ |
Day by day.
Clicks to AmazonCost per click
| Day | Spend | Times shown | Clicks to Amazon | Click rate | Per click |
|---|---|---|---|---|---|
| Wed, Sep 30 | $71.71 | 6,509 | 471 | 7.2% | 15¢ |
| Thu, Oct 1 | $76.34 | 7,222 | 589 | 8.2% | 13¢ |
| Fri, Oct 2 | $56.22 | 5,771 | 469 | 8.1% | 12¢ |
| Sat, Oct 3 | $57.75 | 5,572 | 479 | 8.6% | 12¢ |
| Sun, Oct 4 | $70.33 | 6,427 | 533 | 8.3% | 13¢ |
| Mon, Oct 5 | $63.07 | 5,550 | 463 | 8.3% | 14¢ |
| Tue, Oct 6 | $64.35 | 5,530 | 508 | 9.2% | 13¢ |
| Wed, Oct 7 | $55.20 | 4,819 | 416 | 8.6% | 13¢ |
| Thu, Oct 8 | $54.54 | 4,593 | 375 | 8.2% | 15¢ |
| Fri, Oct 9 | $58.26 | 4,742 | 429 | 9.0% | 14¢ |
| Sat, Oct 10 | $55.59 | 4,933 | 415 | 8.4% | 13¢ |
| Sun, Oct 11 | $75.64 | 7,699 | 638 | 8.3% | 12¢ |
| Mon, Oct 12 | $66.89 | 7,880 | 606 | 7.7% | 11¢ |
| Since Sep 29 | $825.89 | 77,247 | 6,391 | 8.3% | 13¢ |
Your creative, ranked.
Ranked by clicks to Amazon. Lauren's two video cuts bring in 79% of all clicks. The chips show clicks by audience.
1
Video · 1:42 · to the product on Amazon
Lauren's video, full cut
3,336clicks to Amazon
9.3%click rate
35,817times shown
Warm and lookalikes 715Ring shoppers 699Proposal 460Treat herself 427Treat herself 415Warm and lookalikes 286Gift givers 171Ring shoppers 163
2
Video · 0:30 · to the product on Amazon
Lauren's video, 30 second cut
1,740clicks to Amazon
8.7%click rate
19,961times shown
Warm and lookalikes 482Treat herself 476Ring shoppers 173Treat herself 167Warm and lookalikes 165Gift givers 135Ring shoppers 133Proposal 9
3
Graphic
Publication style
448clicks to Amazon
5.9%click rate
7,572times shown
Ring shoppers 448
4
Photo graphic
Round ring on wood
221clicks to Amazon
8.2%click rate
2,691times shown
Warm and lookalikes 204Proposal 17
5
Customer review
Bought it three times
182clicks to Amazon
7.1%click rate
2,575times shown
Warm and lookalikes 182
6
Photo graphic
Studs on black mirror
168clicks to Amazon
4.8%click rate
3,501times shown
Gift givers 87Treat herself 81
7
Photo graphic
Studs on velvet
91clicks to Amazon
6.1%click rate
1,491times shown
Gift givers 51Treat herself 40
8
Graphic
Price on the face
77clicks to Amazon
7.0%click rate
1,101times shown
Ring shoppers 77
9
Customer review
Every single stone
46clicks to Amazon
3.6%click rate
1,266times shown
Ring shoppers 46
10
Graphic
The ring and the band
42clicks to Amazon
6.3%click rate
669times shown
Warm and lookalikes 38Warm and lookalikes 4
11
Graphic
Hidden halo
21clicks to Amazon
8.7%click rate
242times shown
Warm and lookalikes 11Warm and lookalikes 10
12
Customer review
The fire it throws
6clicks to Amazon
4.6%click rate
130times shown
Treat herself 6
13
Customer review
Worn every day
4clicks to Amazon
3.2%click rate
126times shown
Proposal 4
Also in rotation, building delivery:
Who's clicking.
Clicks to Amazon by age
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 and up
WomenMen
The core buyer
50%
of all clicks to Amazon come from women 45 and up: 3,208 of 6,391.
Where they click
Facebook 4,086
Instagram 2,294
The plan.
1
Send shoppers to AmazonFive audiences on Facebook and Instagram, every click tracked inside Amazon
LIVE
2
Move budget to the strongest audiencesThe audiences sending the most shoppers get the budget from the ones sending the fewest
NEXT
3
Judge each audience on Amazon salesAmazon credits a sale up to 14 days after the click
UPCOMING
4
Creative round threeNew pieces built from the ads that lead
PLANNED
Phase one: the website campaigns.
August 29 to September 16, sending shoppers to your store and the oval funnel page. These campaigns built the warm audience that now leads the Amazon campaign.
Times shown
41,060
Facebook and Instagram
Accounts reached
20,777
Each seeing CMD about twice
Link clicks
1,637
4.0% of times shown
Page visits
1,501
1,082 on your store, 419 on the funnel page
| Audience | Spend | Times shown | Link clicks | Click rate | Visits | Per visit |
|---|---|---|---|---|---|---|
| Website visitsWomen 25 to 60, ring interests | $235.70 | 24,442 | 1,020 | 4.2% | 912 | 26¢ |
| ProspectingWomen 25 to 60, jewelry, weddings and luxury | $346.81 | 9,922 | 274 | 2.8% | 269 | $1.29 |
| Warm retargetingSite visitors and page engagers | $226.00 | 4,709 | 269 | 5.7% | 244 | 93¢ |
| Jewelry and giftsWomen 25 to 60, jewelry and gift interests | $57.46 | 1,477 | 61 | 4.1% | 64 | 90¢ |
| Ring intentThe first ring test | $21.80 | 510 | 13 | 2.5% | 12 | $1.82 |
| All audiences | $887.77 | 41,060 | 1,637 | 4.0% | 1,501 | 59¢ |
Round one concept
The Only Decision Left Is the Shape
1,001link clicks
3.6%click rate
920visits
Round one concept
Why You'll Love Moissanite
535link clicks
4.8%click rate
484visits
Round one concept
There Are No Diamonds in This Photo
101link clicks
5.3%click rate
97visits
Prepared for CMD Jewelry by Reliable PR & Marketing · refreshed every morningSource: Meta Ads, Facebook and Instagram